Tax Foundation: Corporate Income Tax Series
We partnered with TaxFoundation.org to create a 3-part video campaign educating the general public and policy-makers around corporate income tax topics. These concepts are typically challenging to explain, but highly relevant and important for citizens to grasp. We gave extra care to clarifying the messaging and providing clear examples, while developing a new house style for the organization. The campaign was wildly successful, with the videos performing 6-10x greater than anticipated.