| Focus | Sample Deliverables | ||
|---|---|---|---|
| 1 | Learning & Planning | Research, Audience Definition, Messaging Strategy, Content Strategy | Content Roadmap, Archetyping Survey, Messaging Sequence, User Experience Map |
| 2 | Concept | Divergent Thinking, Broad ideation, Story Arcs and Structures, Vision-Casting | Concepts Deck, Story Plan Deck, Story Pitch, Visual/Verbal Direction Boards |
| 3 | Pre-Production | Convergent Thinking, Testing and Refining Images Words, Style, & Tone. | Production Plan Deck, Design Development Deck, Style Frames, Storyboards, Animatic, Script |
| 4 | Production | Finalizing, Animating, Filming, Recording, Composing, Coordinating, QA | Final Animation, Production-ready Documents, Final designs, Source Files |
Process.
Whether we’re creating a single video, an entire series of videos, or building your brand from the ground up, we’ve developed a time-tested process that’s designed to be iterative and collaborative. We’ll share work at every stage, gather feedback, build consensus and refine, until we’ve reached our goal.
