|1||Learning & Planning||Research, Audience Definition, Messaging Strategy, Content Strategy||Content Roadmap, Archetyping Survey, Messaging Sequence, User Experience Map|
|2||Concept||Divergent Thinking, Broad ideation, Story Arcs and Structures, Vision-Casting||Concepts Deck, Story Plan Deck, Story Pitch, Visual/Verbal Direction Boards|
|3||Pre-Production||Convergent Thinking, Testing and Refining Images Words, Style, & Tone.||Production Plan Deck, Design Development Deck, Style Frames, Storyboards, Animatic, Script|
|4||Production||Finalizing, Animating, Filming, Recording, Composing, Coordinating, QA||Final Animation, Production-ready Documents, Final designs, Source Files|
Whether we’re creating a single video, an entire series of videos, or building your brand from the ground up, we’ve developed a time-tested process that’s designed to be iterative and collaborative. We’ll share work at every stage, gather feedback, build consensus and refine, until we’ve reached our goal.